How NYSDERA drove energy efficiency iniatives using predictive audiences
New York HVAC installers, distributors, and manufacturers reached over 1 million new households via direct mail to promote the adoption of clean energy heat pumps.
· FaradayCustomer insights
How Ritual leverages customer insights and geo-bid modifiers for growth
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
· Faraday
Using third-party data in marketing responsibly
The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.
· Perry McDermott
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