
How Boll & Branch powers personalized experiences with customer predictions
Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
· FaradayUsing Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
· FaradayAlong with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
· FaradayLearn how the beloved brand used consumer predictions to guide its market expansion strategy.
· FaradayAfter seeing those results on paid search, Interior Define used a similar location-based targeting strategy with Facebook Ads, resulting in another significant lift in ROAS.
· FaradayPredictive audiences leads to 48% lower cost-per-impression for this insurtech company
· FaradayUsing Faraday’s high-LTV personas on Facebook, this brand saw a 43% higher conversion rate on holiday campaigns
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