Customer personas

Interface

In this tutorial, we'll show you how to:

  • Create a predictive model for customer personas using a persona set.

Let's dive in.

  1. You'll need a Faraday account — signup is free!

Confirm your data

Cohorts

Unless you’ve already created it for another quickstart or purpose, you’ll need to add the following cohort to your account:

  • Customers

What’s a cohort?

A cohort is Faraday’s term for a commercially significant group of people — for example, a brand’s customers, leads, or even “people who bought X and Y and then cancelled.”

Cohort membership is fluid — continuously computed by Faraday — and is defined by events its members must all have experienced and/or traits its members must all share.

For example, a Customers cohort could be defined as the group of people who have all experienced a Transaction event at least once.

For more, see our docs on Cohorts, Events, Traits, and Datasets (which define how events and traits emerge from your data).

curl

To verify, use a GET /cohorts request. Your response should look like this:

[{
  "name": "Customers",
  "id": "$CUSTOMERS_COHORT_ID"
, ...}]

Make note of the IDs of the necessary cohorts.

If the required cohort isn’t there, follow the instructions using this button, then return here to resume.

Customers
→

Configure your prediction

Create a customer personas persona set

curl

Use a POST /persona_sets request:

curl https://api.faraday.ai/persona_sets --json '{
  "name": "Customer personas",
  "cohort": "$CUSTOMERS_COHORT_ID"
}'

Your persona set will start building in the background. You can proceed immediately with the next set of instructions. When your persona set is done building, you’ll get an email.