Key abstractions
Cohorts
Cohorts are interesting groups of people that your business is interested in, such as customers and leads.
Connections
Connections are how you connect your data with Faraday, whether it's in a database, warehouse, cloud bucket, or somewhere else entirely.
Datasets
Datasets are how you describe your data to Faraday, accomplished through identity sets, events, and traits.
Events
Events contains a list of all events that have been created in your Faraday account.
Forecasts
Coming soon, Forecasts will let you predict the value and frequency of transactions an individual will make over a certain timeframe.
Outcomes
Propensity predictions enable you to predict the likelihood of virtually any action, such as lead conversion or customer churn.
Persona sets
Persona predictions organize your customers and leads into interesting groups based on trait similarities.
Pipelines
Pipelines are how you choose which predictions you want to deploy, who you want to make those predictions on, and where they should go.
Recipes
Recipes are quickstarts for popular predictions, combining a use case with its connection to create a fully-provisioned pipeline.
Recommenders
Recommender predictions allow you to predict which product, service, or other offer that any individual is likely to respond best to.
Traits
Traits contains a list of all traits in your Faraday account–both your first-party traits and those in the Faraday Identity Graph.