Predictive lead scoring: Best practices for B2C lead scoring using machine learning
Implementing the right predictive lead scoring system unlocks powerful lead optimization and personalization options for marketing and sales teams.
· Perry McDermottPredictive lead scoring
Acculynx launches AI-powered lead intelligence with Faraday prediction API
AccuLynx, a leading provider of cloud-based business management software for roofing contractors, has launched a new Lead Intelligence feature that uses AI to predict homeowner buying behavior.
· Faraday
How Sealed scaled lead scoring and personalization with Faraday
Using Faraday’s dynamic lead scores, Sealed was able to pre-qualify a new segment of leads that was previously not working, leading to a 5% increase in leads that marketing can deliver to sales.
· Patrick Doherty
Solar call center converts leads 33% better with lead scores
Ultimately, the call center needed 33% fewer connects — outbound calls answered by the recipient — to set up an appointment.
· Faraday
How Happy Money optimizes omnichannel marketing with data-driven audiences
Happy Money is a fintech company on a mission to turn borrowers into savers, specializing in helping people pay off their credit card debt and save up for the future.
· Alexis Hughes
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