AI and the future of personalized marketing with Iterable & Faraday
Iterable interviews Faraday's CEO to unlock the secrets to automated personalization using consumer data and AI responsibly.
· FaradayPersonalization
Creating a customer retention strategy with data at its core.
Reebok and Walmart-Mattel pair with Faraday and Lob to share how they use data to drive retention.
· Faraday
How a luxury lingerie brand drove personalization and high-LTV audience seeding with predictions
Using Faraday’s high-LTV personas on Facebook, this brand saw a 43% higher conversion rate on holiday campaigns
· Faraday
How DiversyFund uses data science to democratize real estate investment
In an age of increasing economic inequality, DiversyFund is using technology and regulatory advancements to open up new avenues of wealth generation for everyday Americans.
· Faraday
Using third-party data in marketing responsibly
The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.
· Perry McDermott
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