How an insurtech company engaged more qualified leads with consumer predictions
Predictive audiences leads to 48% lower cost-per-impression for this insurtech company
· FaradayPosts by Faraday
How a luxury lingerie brand drove personalization and high-LTV audience seeding with predictions
Using Faraday’s high-LTV personas on Facebook, this brand saw a 43% higher conversion rate on holiday campaigns
· Faraday
How NYSDERA drove energy efficiency iniatives using predictive audiences
New York HVAC installers, distributors, and manufacturers reached over 1 million new households via direct mail to promote the adoption of clean energy heat pumps.
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How Ogee used LTV predictions and predictive acquisition audiences during growth
After using Faraday, Ogee saw a 33.5% lift in ROAS on Facebook
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Marketing to millenials: Tips for home services companies
From getting a quote for a solar installation to matching a desired paint color, millennials value seamless communication that meets them where they already are in the digital realm.
· Faraday
Customer engagement strategies for self-care brands
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.
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