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Unified AI for predicting customer behavior

Score leads, recommend next actions, forecast spend, detect churn, and more.

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Lead management

Convert more leads

Build breakthrough experiences to turn your leads into customers.

Lead predictions with Faraday →

Popular recipes

Docs
# ADAPTIVE DISCOUNTING
# First register your data to produce event streams
curl https://api.faraday.ai/datasets --header 'Authorization: Bearer $YOUR_API_TOKEN' --json '{
  "name": "Transaction",
  "identity_sets": {
    "shipping": {...}
  },
  "options": {
    "type": "hosted_csv",
    "upload_directory": "transaction_data_files"
  },
  "output_to_streams": {
    "transaction": {
      "data_map": {
        "datetime": "created_at"
      },
      "value": "total"
    }
  }
}'

# Now organize your customer data into cohorts
curl https://api.faraday.ai/cohorts --header 'Authorization: Bearer $YOUR_API_TOKEN' --json '{
  "name": "Customers",
  "stream_name": "transaction"
}'
# Next, declare your prediction objectives
curl https://api.faraday.ai/forecasts --header 'Authorization: Bearer $YOUR_API_TOKEN' --json '{
  "name": "Forecasted spend",
  "event": "transaction"
}'
# And finally complete your pipeline to deploy
curl https://api.faraday.ai/scopes --header 'Authorization: Bearer $YOUR_API_TOKEN' --json '{
  "name": "Adaptive discounting",
  "population": {
    "include": [
      "$CUSTOMERS_COHORT_ID"
    ]
  },
  "payload": {
    "forecast_ids": [
      "$FORECASTED_SPEND_FORECAST_ID"
    ]
  }
}';

Customer engagement

Maximize customer value

Build remarkable journeys to win valuable customers for life.

Customer predictions with Faraday →

Popular recipes

Docs
# ADAPTIVE DISCOUNTING
# First register your data to produce event streams
curl https://api.faraday.ai/datasets --header 'Authorization: Bearer $YOUR_API_TOKEN' --json '{
  "name": "Transaction",
  "identity_sets": {
    "shipping": {...}
  },
  "options": {
    "type": "hosted_csv",
    "upload_directory": "transaction_data_files"
  },
  "output_to_streams": {
    "transaction": {
      "data_map": {
        "datetime": "created_at"
      },
      "value": "total"
    }
  }
}'

# Now organize your customer data into cohorts
curl https://api.faraday.ai/cohorts --header 'Authorization: Bearer $YOUR_API_TOKEN' --json '{
  "name": "Customers",
  "stream_name": "transaction"
}'
# Next, declare your prediction objectives
curl https://api.faraday.ai/forecasts --header 'Authorization: Bearer $YOUR_API_TOKEN' --json '{
  "name": "Forecasted spend",
  "event": "transaction"
}'
# And finally complete your pipeline to deploy
curl https://api.faraday.ai/scopes --header 'Authorization: Bearer $YOUR_API_TOKEN' --json '{
  "name": "Adaptive discounting",
  "population": {
    "include": [
      "$CUSTOMERS_COHORT_ID"
    ]
  },
  "payload": {
    "forecast_ids": [
      "$FORECASTED_SPEND_FORECAST_ID"
    ]
  }
}';
Example UI from the Faraday dashboard showing the configuration of a propensity prediction
{
  ...
  "eligible_cohort_id": $LEADS,
  "attainment_cohort_id": $CUSTOMERS,
  "name": "Lead conversion"
}

Intuitive prediction

Prediction made easy

Choose the customer behavior you want to predict. The platform will determine the best method, from GBT to GenAI.

Supported prediction types →

Don't want to use your customer data right away?

Faraday has a built-in representative dataset.

Farazona →

AI safety

Predict safely

Built-in bias mitigation, explainable AI, and more.

Responsible AI with Faraday →
Example from the Faraday application UI showing that gender appears to be biased and offering a number of options for correcting this bias
Example from the Faraday application UI showing which predictors are the most decisive
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Stack integrations

AI for your data infrastructure

Faraday integrates with the rest of your stack to ensure your predictions are being incorporated where and when they’re needed.

All integrations →
Illustration showing Faraday's integration with services like Google Cloud, AWS, Azure, Snowflake, Shopify, Salesforce, Klaviyo, and Hubspot

Compute the future, today

All the power, flexibility, and data you need to ship fast.

Built-in consumer data

Humans included.

More accurate predictions with 1,500+ consumer attributes on nearly 270 million adults.

Browse included traits →

Advanced identity resolution

Get connected.

Combine data from your sources for the most accurate predictions possible.

Faraday Identity Graph →

Deployment options

Our cloud or yours.

Use our secure hosted option (deploys daily!), or launch on your private cloud.

Security & privacy

Secure and private.

SOC-2, NIST 800-53, CCPA, HIPAA, and more to keep your data safe.

Security, privacy, enterprise →

Prediction recipes

Let's get building

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